We became the voice for dogs after losing our dog to cancer caused by environmental toxins and discovering the dog shampoo industry had no regulations. We advocate for safer dog grooming products, transparency, ingredient quality, and truth in marketing.
Our all natural promise is backed by our third party validation through the USDA National Organic Program. As pet parents, we want the highest standard of safety and integrity possible so you can rest assured of our quality. Our original line of dog shampoos are Certified to USDA Organic Food Standards. Our newest line of dog shampoos is the world's FIRST and ONLY aloe based USDA Organic Dog Shampoo that meets the highest standards of the USDA to display the seal on the bottle!